Reticula Case Study
Audiologist & Optician ERP Software
Specialist perspectives on ERP software needs, workflows and adoption drivers across audiology and optical care markets.
Project Overview
A German consulting company was looking to gain a deep understanding of the audiologist and optician Enterprise Resource Planning (ERP) systems across Europe.
Their need was to obtain insights into key business drivers, competitive dynamics, specific needs of audiologists and opticians and customer relationships that shape this unique industry.
Reticula Impact
We organized interviews with C-level executives, heads of procurement, IT directors, and digital strategy managers from major optician and audiologist chains across the DACH region, the UK, France, Italy, and Spain.
These experts provided valuable perspectives on the key factors driving ERP software adoption, including pricing models, software modules, and the balance between SaaS vs. on-premise solutions.
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