Leadership & Advisors
Strategic guidance behind Reticula.
Our leadership and advisors help shape Reticula’s direction, bringing experience across expert networks, strategy, operations and people development.

Mert Yurtdas is the Co-Founder and CEO of Reticula Network. With a background in the expert network industry, he has successfully led global teams, scaled operations, and driven strategic growth, helping businesses access top-tier expertise with efficiency and precision.
Mert Yurtdas
CEO & Co-Founder
Mert Yurtdas is the Co-Founder and CEO of Reticula Network. With a background in the expert network industry, he has successfully led global teams, scaled operations, and driven strategic growth, helping businesses access top-tier expertise with efficiency and precision.

Mehmet is the Co-Founder and Managing Director of Reticula, bringing extensive experience in operations, client-focused strategies, leadership, and technology across the expert network industry. Having worked at various unique companies in the industry, he has developed a strong, customer-focused perspective.
Mehmet Tuzun
Co-Founder & Managing Director
Mehmet is the Co-Founder and Managing Director of Reticula, bringing extensive experience in operations, client-focused strategies, leadership, and technology across the expert network industry. Having worked at various unique companies in the industry, he has developed a strong, customer-focused perspective.

With over 25 years of experience, Murat Demiral previously served as Global Managing Partner and Head of Advisory Services at Ipsos, where he led strategic initiatives and consulting efforts on a global scale. His expertise in strategy, P&L management, and consulting now drives Reticula Network’s growth and client success.
Murat Demiral
Strategic Board Advisor
With over 25 years of experience, Murat Demiral previously served as Global Managing Partner and Head of Advisory Services at Ipsos, where he led strategic initiatives and consulting efforts on a global scale. His expertise in strategy, P&L management, and consulting now drives Reticula Network’s growth and client success.

Murat, HR Advisor at Reticula, brings 30+ years of experience across industries. Formerly CHRO at Vakko, Turkey’s global fashion brand, he led strategic HR initiatives and transformation. Now an entrepreneur, he leverages his expertise to optimize talent management and drive growth through people-centric solutions.
Murat Akgün
Human Resources Advisor
Murat, HR Advisor at Reticula, brings 30+ years of experience across industries. Formerly CHRO at Vakko, Turkey’s global fashion brand, he led strategic HR initiatives and transformation. Now an entrepreneur, he leverages his expertise to optimize talent management and drive growth through people-centric solutions.
EXPERT NETWORK Team
The people behind each engagement.
Our team manages the expert engagement process with focus and care, helping clients and experts move from brief to connection with clarity.
















